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D/Demagogue
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Visual memory aid for Demagogue

Demagogue

A political leader who seeks power by appealing to the desires, fears, and prejudices of the public rather than by rational argument or evidence.

noun
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Imagine This

Picture a charismatic street speaker who loudly blames a scapegoat for all the community's problems, waving a flag and stirring up fear, while offering simple, sensational promises instead of evidence-based solutions.

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Sounds Like

DEM-uh-GOG

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Looks Like

Looks similar to words with the demo- prefix (people), such as democracy or demographic, though its meaning is about leadership through emotion rather than governance.

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Remember This

Etymology comes from Greek demos (people) + agogos (leader). Historically, demagogues have wielded rhetoric to manipulate large crowds rather than lead with principled policy.

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Other Forms

demagoguesnoun (plural)
demagogicadjective
demagoguerynoun
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Connect With

rabble-rouser, firebrand, demagoguery, propaganda, rhetoric, populism

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Note

This term carries a strong negative connotation. Remember that to demagogue is to behave as a demagogue; the noun refers to the person, while the verb form (to demagogue) is less common but correct.

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Study Deeper

Examples
  • The demagogue rose to power by blaming outsiders for the city's problems.
  • Instead of presenting facts, the demagogue relied on fear and inflammatory rhetoric to sway voters.
Synonyms
rabble-rouserfirebrandpropagandisthuckster
Antonyms
statesmanreformerrationalist
Etymology

From Greek demos (people) and agogos (leader), via Latin demagogus; originally meant a leader who guided the people, but now carries a negative sense of manipulating public opinion.

Mnemonic

DEMO + AGOGUE: A demagogue is a leader of the people who makes the crowd agog (excited and highly emotional) rather than thinking critically.