Bias
A preference or inclination that prevents impartial judgment; a prejudice or leaning toward or against a person, group, or idea.
nounBias
A preference or inclination that prevents impartial judgment; a prejudice or leaning toward or against a person, group, or idea.
nounImagine This
You go to a toy store and see two brands of toys talking to you, 'Buy us! Don’t buy the other brands, we’re better. You know we’re better. Buy us!' Because you are prejudiced toward the 'Cold Wheel' brand, you always buy the other brand.
Sounds Like
BY-us
Looks Like
Looks like the simple word 'bias'; the letters are straightforward and easy to read
Remember This
Bias can be a natural tendency, but conscious awareness is required to make fair judgments. Government equal opportunity laws prohibit bias in employment based on race, gender, or age.
Other Forms
Connect With
prejudice, partiality, favoritism, slant, discrimination, objectivity, neutrality, impartiality
Note
Be careful not to confuse bias with objectivity; bias is a predisposition that can affect judgment. 'Biased' describes someone who holds bias.