Vocabulary in context
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Lucrative
Producing wealth; financially rewarding; yielding a great deal of profit.
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Imagine This
Lu's creativeness in designing art and craft products led her to own a very profitable business.
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Sounds Like
LOO-kruh-tiv
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Looks Like
Looks like: lucre + -ative (hinting at money).
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Remember This
Root 'lucr-' comes from Latin lucrum meaning profit; lucrative describes something money-making.
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Other Forms
lucrativelyadverb
lucrativenessnoun
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Connect With
Profitable, remunerative, money-making, advantageous
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Note
Often used before nouns like contract, deal, or opportunity. Do not confuse with luxurious or lucre; focus on the sense of profit or financial gain.
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Study Deeper
Examples
- The company signed a lucrative contract with a major retailer.
- Her lucrative side business allowed her to quit her day job.
Synonyms
profitablegainfulremunerativemoney-makingfruitful
Antonyms
unprofitableloss-makingunremunerative
Etymology
From Latin lucrativus, from lucrum meaning profit.
Mnemonic
LUCRE + -ATIVE: money-making. Think of lucre (money) and the suffix -ative indicating a quality that creates profit.
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Archipelago
nounA group or chain of islands; a large cluster of islands in a sea or ocean.
Obtrusive
adjectiveNoticeably forward or intrusive in a way that is unwelcome; tending to push itself into others' affairs or perceptions.
Color
verbTo influence, affect, or alter (often in a subtle or indirect way).
Similar Words
Related words and words with the same part of speech.
Advantageous
adjectiveProviding an advantage; favorable or beneficial in a given situation.
Abstruse
adjectiveDifficult to understand; obscure or highly complex.
Accidental
adjectiveHappening by chance or without deliberate planning; not intended. In music, it is also a noun for a symbol that temporarily alters a pitch.
Acerbic
adjectiveSharp or biting in tone or taste; caustic or mordant in manner.
Acquiescent
adjectiveReady to agree or approve without protest; compliant.
Adamant
adjectiveRigid in opinion or purpose; not willing to change one's mind or position.
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